In addition to being a
champion NASCAR Sprint
Cup Series driver and a two-time Daytona 500 winner,
Matt Kenseth is also an
author. And not just any kind
of author – he’s a children’s
author, no less.
JOE GIBBS RACING
DOLLAR GENERAL, DE WALT
Sounds like a good career for Kenseth, 44, to
pursue upon retirement – which can’t be too far
away. The Joe Gibbs Racing driver and his wife,
Katie, released a 2014 children’s book – “Matt
Kenseth’s Race Against Bullying” – designed for
family reading to help children ages 4 through 8
become more self-confident and empowered to
make good choices.
Available exclusively at more than 11,000
Dollar General stores nationwide, the series of
value-based books will tackle issues that confront
children daily and also help raise awareness for the
Dollar General Literacy Foundation.
Kenseth, an avid reader and literacy advocate
from the small town of Cambridge, Wisconsin, is the
father of four, including three girls under the age of 10.
Kenseth championed this project in hopes the books
can help spark dialogue among families to better
prepare youth for the challenges that await them.
“I was kind of the kid that I wasn’t the guy doing
all the sports,” Kenseth said, recalling his school
days. “I was working on a race car, but I wasn’t
really necessarily a nerd, either. It was just kind of a
little school. There was the same group that picked
on me pretty hard. I don’t know if I handled it the
right way or not.”
In “Matt Kenseth’s Race Against Bullying,”
9-year-old Matt is starting fourth grade when he
encounters a bully who teases him about his racing.
A frustrated Matt seeks the assistance of his
parents and his friends to help him deal with the
school bully. With their help, Matt discovers several
methods to help him with this difficult situation.
“As we started talking about the book, he actually
opened up more about the fact that he was in a sense
bullied,” Katie said. “When he was in school, ‘bullying’
wasn’t such a popular word. It was kind of like that’s
just how everybody was treated. You were picked on;
that’s what happened. So for me it was interesting to
learn just exactly what he had been through.”