Race-Win Die-Casts a Big Hit
Lionel Racing’s race-win die-cast cars offer fans the
unique opportunity to remember the season’s biggest
races with models of the winning cars – just as they
appeared in Victory Lane.
DAN GU T TENPLAN
February, so these are generally more accurate,” Trenck said. “We take the winner’s
circle photo and replicate every detail.”
Lionel Racing artists will often spend 40
hours working on each race-win die-cast.
Customers receive a bag of confetti and a
fact card explaining the significance of the
win along with the die-cast.
“It’s a lot of detail, a lot of work,” Trenck
said. “I have to rotate the artists because
the ones that work on the race-win die-cast for 40 hours are burned out. We have
to cycle through artists.”
Prior to the 2016 season, Lionel
Racing assumed mass-distribution
rights for NASCAR’s die-cast collection,
expanding its prior role. Since 2010,
Lionel Racing has produced NASCAR die-cast cars and other products exclusively
for the collector market, which includes
hobby shops, e-commerce sites and
official trackside retailers.
Under the terms of the new agreement,
the company’s distribution channel
has been expanded to include big box
retailers like Walmart, Target, Toys “R” Us
Lionel Racing Director of Production Gwynn Trenck is the first to admit she celebrated Kyle Larson’s first career
NASCAR Sprint Cup Series victory in August
at Michigan International Speedway.
The bottom line is Larson’s victory
is good for business at Lionel Racing.
Larson’s race-win die-cast, due to the
driver’s popularity and the significance
of the victory, figures to be one of the
best-selling die-casts of the season
along with Jimmie Johnson’s Superman-themed Chevrolet from Auto Club
Speedway and Tony Stewart’s Chevrolet
from Sonoma Raceway.
“The Kyle Larson die-cast could
outpace the Jimmie Johnson one the way
it’s been selling,” Trenck said.
Lionel Racing has been producing race-win die-casts since 2000, and the models
are arguably more accurate than the
regular die-casts since they are produced
in-season rather than the previous fall.
The die-casts that hit the market each
year before the Daytona 500 are often
designed in September of the previous
season. The race-win die-cast are modeled after the way a specific winning car
looked in Victory Lane – complete with
dents, scratches, damage and confetti.
“Things change between September and
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