5 The Marketing/PR Agency Owner. The company that handles Tony Stewart’s business affairs – True Speed Communication – is
one of 12 companies that fall under the corporate umbrella of True
Speed Enterprises, a privately held company owned by the three-time
NASCAR Sprint Cup Series champion.
True Speed Communication was founded in 2003 by Stewart’s
now longtime road manager and chief spokesman, Mike Arning. True
Speed helps guide companies through the various series in which their
motorsports dollars are spent, then follows through with their sponsorship by creating a comprehensive plan that leverages their investment,
both in the media and in the marketplace.
True Speed Communication is a marketing and public relations
agency that specializes in motorsports, with a focus on Stewart and
4 The Dirt-Track Team Owner. Tony Stewart’s affinity for all things
dirt-track racing, and sprint car racing in
particular, is no secret. How passionate
is Stewart about the ultra-competitive
dirt-track scene? He’s passionate enough to
invest his time and money in it. Tony Stewart
Racing has fielded entries in the USAC Silver
Crown, sprint car and midget divisions along
with the World of Outlaws Sprint Car Series,
all while fielding an additional sprint car
for Stewart himself to race on occasion.
Since its formation, TSR has earned
numerous championships, including six
World of Outlaws Sprint Car Series titles
with drivers Donny Schatz ( 5) and Danny
Lasoski. The team has also earned 17
championships across USAC’s three
In addition, Stewart has fielded cars for
20-time World of Outlaws champion and
good friend Steve Kinser.