NASCAR licensee Lionel Racing is
producing the wildly popular die-casts of
the cars that appeared on-track during the
March 20 NASCAR Sprint Cup Series race
at California’s Auto Club Speedway. Dale
Earnhardt Jr. drove the No. 88 Batman v.
Superman Chevrolet SS and Jimmie
Johnson wheeled the No. 48 Batman v.
Superman Chevrolet SS.
Both die-casts are available for purchase
at lionelracing.com, official trackside
retailers, the NASCAR.com Superstore and
local die-cast retailers across the country.
Mass retailers Walmart, Target, Toys “R” Us
and Meijer also have 1:64-scale Batman v.
Superman die-casts available for sale.
The die-cast theme is based on the
Warner Bros. production of “Batman v.
Superman: Dawn of Justice,” which is set
in the DC Comics universe. During the
weekend prior to the blockbuster movie’s
release, Earnhardt and Johnson drove
race cars with Batman v. Superman paint
schemes in the Auto Club 400.
This was Johnson’s first time piloting a
car emblazoned with either superhero’s
marks. Earnhardt, on the other hand,
drove the Dark Knight Rises Chevrolet at
Michigan International Speedway in 2012.
He also drove with Superman on his car
in one race during the 1999 NASCAR
XFINITY Series season and two races the
Prior to this year, Lionel Racing assumed
mass-distribution rights for NASCAR’s die-cast collectibles, expanding its prior role.
Since 2010, Lionel Racing has produced
NASCAR die-cast cars and other products
exclusively for the collector market, which
includes hobby shops, e-commerce sites
and official trackside retailers.
Under the terms of the new agreement,
the company’s distribution channel
has been expanded to include big-box
retailers such as Walmart, Target,
Toys “R” Us and Meijer.
Lionel Racing Produces
Batman v. Superman Die-Casts
NASCAR fans now have the opportunity to mix their
favorite comic book superheroes and their favorite race
cars with the new Batman v. Superman die-cast cars.
DAN GU T TENPLAN
TOYS R US
FIND OUT MORE AT